A to Z for JUKI Taiwan

Illustrated alphabet for JUKI Taiwan's sewing workshop. Instead of following the formal guideline on fabric, we came up with the idea to use a sewing machine to "doodle" on paper, by "colouring" those alphabets with stitches, in order to ease the worried mind of ruining the fabric. Using a playful way to encourage customers to learn how to use the sewing machine, and making sewing fun for the beginners!